Application of ECOGRAI/BSC method for controlling logistic performance:Case of a Moroccan clothing company
نویسنده
چکیده
Logistic performance measurement and management have always been a major concern for enterprises. The Balance Score Card (BSC) is one of the most used tools of performance management. This article explores a conceptual basis for understanding the development of a BSC oriented logistic performance using the ECOGRAI method. The first aim of our contribution is to present the method ECOGRAI/BSC in order to improve logistic performance whereas the second is to provide a methodology for implementing this method in enterprises via a case study of a clothing company.
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